A Technique for Producing Ideas by James Young

A Technique for Producing Ideas James Young ebook
ISBN: 0071410945, 9780071410946
Publisher: McGraw-Hill
Format: pdf
Page: 64

A Technique for Producing Ideas by James Young. In fact, I've learnt from this book that really, ideas are produced from experiences, knowledge and a tenacious determination to come up with something cool. The book breaks the creative process down into five steps. A Technique for Producing Ideas download ebook. Writer Kirby Ferguson has summarized a 1965 book called A Technique for Producing Ideas, a method intended to produce new ideas eureka-style. An oldie but a goodie - written in 1965 by James Young. The basic theory comes from ad man James Webb Young's A Technique for Producing Ideas, first published in 1965. Every designer would want to know the secret recipe for producing excellent designs - if there was one out there - and in 1944 James Webb Young thought he'd found it. James Webb Young writes in A Technique for Producing Ideas the five step process he used in the advertising business to come up with innovative ideas. In 1939 James Webb Young, an advertising executive created the “Technique for Producing Ideas.” While this list may be older than anyone reading this blog, the concepts are not only still relevant…they actually work. An tiny, yet interesting book, originally written in 1960 and directed at advertising students. Posted on May 29, 2013 by admin. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter. I guess you'll have read “A Technique for Producing Ideas” by James Webb Young. Summary of a Technique For Producing Ideas by James Webb Young By Avil Beckford The ability to produce great ideas one after the other is a coveted skill. A Technique for Producing Ideas James Young ebook.